The economy stinks. Nothing more really needs to be written on this topic. If you don’t hear it every day in the news, all you have to do is sit on a Metro Car Wash patio and listen to customers mutter about it (often with yours truly joining in). Just about every business owner I talk to these days is still down; it’s a scary time for most of us.
That being said, I think that in many ways it’s an even scarier time for charitable institutions. First, in tough economic times, demand often rises on charitable organizations. At the same time, funding and charitable giving declines. Moreover, charitable organizations can’t adapt to a challenging economy as quickly as for-profit businesses. A business can discount prices, or make an effort to offer more service; but charitable organizations, for the most part, are still relegated to waiting for our altruistic impetus to strike us. And let’s face it: with fewer dollars in our pockets, it’s a lot harder to feel philanthropic.
For any of you who know us well, you know Metro Car Wash has always had a fairly large focus on local charities. We do this for two reasons: first, we believe that it’s important to be involved in the community and second, it’s also a part of our marketing philosophy. But regardless of our efforts, we’ve noticed a significant decline in the use of our charitable programs … and our programs don’t cost a person anything (go to our Fundraising Page at www.metrocarwash.com to learn how charitable organizations can receive 15% of participating Metro Car Wash Sales).
We partner with over 20 Charitable Organizations in Tucson; unfortunately, activity related to almost all of them is down in comparison to our car counts. Since our car counts are down too, this means it’s a double whammy for these not-for-profits. You don’t need to be a bleeding heart to say this is concerning.
And of course, leave it to us to pick this time to launch a brand new charity—right into the teeth of our tight wallets. Yup, we’re picking now to begin raising money for our Pima Community College Scholarship. We’re going to be sending a minimum of one student per year, who wouldn't otherwise have the opportunity, to a full year at Pima Community College. We’re very excited about this, but we also understand that tough economic times mean we’re going to have to get creative with our fundraising.
Creative we can do.
We've decided to pick this blog to be the official announcement for what we believe will be a very fun fundraiser. Coming this October, Metro Car Wash will be hosting a Haunted Car Wash at our Speedway location. That’s correct, folks: Tucson’s first haunted car wash … Metro’s Zombie Wash.
More information will be coming shortly to our website (and Facebook and Twitter), but I wanted to take this opportunity to let you in on our plans. For the five evenings before Halloween, Metro Car Wash will be host to zombies, terror, and mayhem (from 7pm to 10pm). If wallets are tight (and of course they are), then we want to give as much value back to you as we can for helping us raise money for this scholarship. This Halloween, we figure if we can scare you and clean your car at the same time, you won’t even miss those few dollars. And if you do think about them (the missing dollars), then feel good knowing they went to help put a student through one year of college.
Times are tough. But we’re not ready to give up. We hope you’re not either. And you can really help us by giving Metro’s Zombie Wash a little promotion. As we get closer to the date, Metro would really appreciate your spreading the word. More information to come.
And until then, stay clean my friends!
DJ DripDry
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