Over the next few months, you can expect to see a few interviews posted on this blog. We’re sitting down with some of our favorite customers and finding out a little bit more about them personally – about their careers or the businesses they own, about their hobbies, and of course why they like Metro Car Wash.
When we set out to write this blog, we always said we wanted it to be different. We wanted it to be a local business’s perspective on its customers, its employees, and Tucson in general. There are actually quite a few people reading this blog now, and so we realized that this might be a good way to help out some of our customers too … to get them a little publicity so to speak.
It got me thinking about how it’s just one more example of how the Internet is changing our business for the better. More specifically, I think it is an example of how technology is actually bringing our business much closer to our customers and our community. And that’s a little ironic, because I think most people thought that technology and the Internet was actually going to be cold and impersonal.
A lot of credit has to be given to Mark Zuckerberg and Facebook, of course. But regardless, the new social aspect to the Internet is fundamentally changing business, customer service, and most importantly customer communication.
I suppose our own business is a great example of this. Who would have thought that a car wash in Tucson could benefit significantly from the Internet? But we are.
First of all, we love Facebook. Through Facebook, we’ve been able to begin conversing with our customers in a manner we never dreamed of in the past. It’s great to hear the nice comments when a Fan had a good experience. But it’s also a great place for our good customers to also leave us feedback. Did we miss something on your car? Did your service take too long? These are things we need to know, and we appreciate the remarks. As an example, several months ago we asked our Fans to submit suggestions so that we could make our business better. And the truth is: we were blown away by all the good ideas. We’ve implemented several of them already and are still working to implement others. How cool is it to be building a business where your customers have the capability to provide such input?
And of course it’s more than just Facebook. We are continually working to make our website better. At www.metrocarwash.com you can download coupons, read about our business, and purchase Gift Cards. But more and more, we’re finding it’s also being used as a tool to communicate our involvement in the community. High school students can now apply on-line for the Metro Scholarship, you can volunteer to help us out with our Zombie Wash fundraiser, or you can research what other charities and not-for-profit organizations we’re partnering with.
If I sound excited, it’s because I am. I’m anxious to see where this new interaction with our customers will bring us. And of course, we’re hoping for your involvement too.
Are you a customer that might want to be interviewed for our blog? Let us know. Do you have a suggestion or a comment about our service? Send us an email or post it on our wall in Facebook. Know any high school students who could benefit from Metro Car Wash picking up the tab on their first year at Pima? Direct them to our website and our Scholarship page.
The Internet and social media is changing things rapidly. And at Metro, we just don’t want to be left behind. More specifically, we’re hoping that by keeping pace, we’re going to get to know our customers a whole lot better. And who knows, we may even make some true friends along the way.
Stay clean my friends. And until next time, this is DJ DripDry signing off.
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