Wednesday, December 1, 2010

Why We Think Our Honor Roll Is Important

For the most part, the media is filled with lousy news stories. I’m not saying that many of these reports aren’t important, but let’s face it: 90% of what’s coming at us is covering rather depressing topics (wars, invasive body scans, skidding economies, arrested starlets in Vegas … the list goes on). So you’d think when a good story came along – something maybe a little uplifting – the news might want to grab it. Publish something nice for a change.

You’d think.

But in the case of Metro Car Wash’s Honor Roll Program, you’d be wrong.

If you don’t know about our Honor Roll Program, here’s a quick rundown.

First, our car wash works with over 20 Charities and Not-For-Profit organizations in Tucson. It’s called our Community Partnership Program and we’re fairly proud of it. I won’t go into details here (you can get to them by following this link: Metro CPP), but suffice to say it’s a great fundraising opportunity and allows us to discover a lot of exceptional causes, efforts and organizations in the Tucson community.

Last year, we decided it would be a good thing to recognize some of the individuals that volunteered within these organizations – a way to thank them for their services, a way to give them a nod for their efforts (that so often times go unnoticed).

To do this, we created The Metro Car Wash Honor Roll. We asked our participating community partners to give us nominations for individuals who donated time and effort to good causes in Tucson, and then our Company voted on who would make the Honor Roll List. In 2010, twenty-seven individuals made our Honor Roll. Granted, it’s not like winning a Nobel Peace Prize, but its nice just the same. Each honoree received an Honor Roll Card that entitled them to unlimited free car washes at Metro Car Wash for the entire year and their names were posted on our website for recognition.

Oh, and an article was written by a journalist who thought the story was … uplifting.

And you know what? It was a good story.

There were some pretty amazing people we discovered, doing some really great things in Tucson. The story covered individuals like Paula McNellis, who has volunteered at T.R.O.T. (a therapeutic horseback riding program for children and adults with special needs) every Wednesday for 20 years. It told about Missy Weidman, who has worked with over 300 child abuse victims in just the last two years by volunteering at The Southern Arizona Children’s Advocacy Center. It told about Roger Borduin, who provides free plumbing services to low-income families and Jeff Carver, who donated a kidney to a neighbor he hardly knew. The list went on. All Tucson neighbors of ours. All doing things that deserve recognition.

And not one news agency in Tucson picked up the story.

The journalist repeatedly submitted the article to different publications for months. Apparently, there wasn’t ever enough space. Understandable, I guess, since Tiger Woods was catting around, and Taylor Swift was arguing with Kanye West, and Avatar was winning another award, and …

So now it’s almost 2011. And we’re taking nominations for next year’s Honor Roll. I have a feeling that we’re going to hear some more great stories. I think we’re going to be meeting some new inspiring people. And this year, I’ll be blogging about them.

None of these individuals are seeking this recognition, of course. I think that was what was so amazing about the people we met last year – the length of time so many of these individuals went without any recognition. It’s the kind of thing that makes you feel good about humanity again; it’s the type of thing that can inspire you.

Which is why we’d like to tell their stories.

So stay tuned, folks. You can look for the 2011 Honor Roll List in January, as well as a few stories about the honorees. And if you know of someone you’d like to nominate, you’re welcome to do so. Simply go to www.metrocarwash.com and look under “Metro News” to learn how. We’ll be taking nominations through the end of the year.

It may not be as exciting as the front page of MSN, I agree, but it’s also nice to hear a few stories, once in a while, about the good things happening around us.

Hope you all had a Happy Thanksgiving. And until next time, stay clean my friends.

-DJ DripDry

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