Showing posts with label small business. Show all posts
Showing posts with label small business. Show all posts

Friday, June 24, 2011

Why is Everyone So Angry?

Is it just me? Or do there seem to be a lot of shorter fuses these days?

You know, I’ve always said that being in the car wash business gives us a unique opportunity to keep a pulse on the general public. We see over 600 people a day at Metro Car Wash; and while this may not be an official Gallup Poll, it does give us a fairly good sample of Tucson’s population, a gauge on the collective attitudes in the Old Pueblo.

So I gotta tell ya, folks: holy bat guano, but have we become a testy bunch!

Maybe it’s the heat. Maybe it’s the economy. Maybe it’s just all the bad news we have to read and hear everyday. But one thing’s for certain: at Metro, we’re just seeing a ton of grumpy people these days. And that stinks.

Far be it from me to judge. I’m sure there are a lot of people going through some very stressful times. And I’m also glad that, even though angry or depressed, these same individuals still want a car wash. But a recent incident just got me really thinking about these bad attitudes … enough so that my wife thought I should pass it on to you.

Let me start by saying the following: I understand completely that Metro Car Wash isn’t perfect. We make mistakes every day. We let customers down every day. I don’t like this, but it’s the truth about any business. You just have to hope that you catch your mistakes and make them right as quickly as possible. That being said, I also know we’re a good organization. We care about our customers, we work hard to deliver a quality product, and we do more than any of our competition to offer a value price and to help out in the Tucson community. Furthermore, when we do make mistakes, we’re the first to admit them and fix the problems.

So … last Saturday … we had a problem. More specifically, the Free Vacuums at our Speedway location blew up. There was a noise similar to car crash, then a mushroom cloud of dust and smoke. The reason? A bolt on the inner-motor housing came off and got sucked through the producer. Long story short, it destroyed our 20hp vacuum. It wasn’t anyone’s fault, just that dirty little bolt’s (and truthfully, it couldn’t have been very pleasant for the bolt either). The bad news: from Saturday afternoon through Monday (when we could get to a supplier), we couldn’t offer the free use of vacuums to our Express customers. That really sucked (I just couldn’t help myself there).

Now, there are a few things I’ve mentioned that I think are worth repeating. Let’s start with this: the vacuums are FREE. Several years ago, we thought it would be nice to offer the use of FREE vacuums to our customers who purchased our Exterior-only wash. We didn’t raise the price (we kept it at $3.99); we just thought it would be really cool (and something no one else was doing) to add this value option. We figured it would make people happy to be getting something for nothing. And we were right. We have an army of faithful customers who get their car washed and then prefer to vacuum their own vehicles.

So on Father’s Day weekend, I had a feeling we’d have a few complaints about not being able to use the self-serve vacuums. We did. And 90% of those same people understood. A few even said they were sorry for us – that they could imagine how costly it was going to be to fix. These same people said things like: Hey, it’s FREE. I’ll just come back on Monday. No problem. Not that big of a deal. To all of you in this group: a sincere thanks for understanding, it means the world to us.

Then there were the other 10%.

I won’t go into details. Suffice to say there was considerable shouting, there were accusations of fraud, there were threats of never returning to Metro Car Wash. In all honesty, it was brutal. The fact that it was something free (like our coffee or our wireless service or our travel trash bags), meant nothing. From their anger, you’d have thought we’d just mugged their grandmother. And if this wasn’t enough, on Tuesday we also received a letter. The complaining that one gentleman had done on Sunday wasn’t enough. He took the time to write down a full page of irate dissatisfaction. I should point out: there was never a complaint about bad wash quality, it was all about not getting the FREE vacuums.

I wish I were kidding. I’m not. In this letter, I was told that I was a terrible business, that I was misleading consumers, that I should have given everyone free car washes as compensation, or at least upgraded everyone to the Full Service. He ended the letter by reminding me that (1) it was Father’s Day, (2) he was a father, and (3) “it would have been nice to have received a little extra on my day.” That last part was a direct quote. His day. When I put the letter down, I was dumbfounded.

Why are people so angry? They purchased a car wash, they received a car wash (an amazing value for something less than $4). From the comfort of their car, their vehicle was cleaned and polished by intricately tuned equipment, rinsed with gallons of specially treated water, and finally hand-dried by employees working in the blazing sun. The staff was polite, waved, said Thank You. We apologized for the free vacuums being down, said we believed they’d be available for use in a few days (free of course) … and for this – for this lack of free suction – people completely lost their cool. My manager said it was one of the worst days he’d ever experienced, so many people yelling at him, so many furious individuals.

What’s happening with our country? As I read the gentlemen’s complaint letter I got to thinking. As he was taking the time to write a full-page attack on Metro for not having free vacuums, fires were burning down Sierra Vista, homes were being lost; at the same time he was spending his free moments telling us that we had wrecked his day, some young father had just lost his job, someone had just been informed they had cancer, parents were just told they’d lost a son in Afghanistan.

To be truthful, his letter disgusted me.

I’m no preacher folks, but here’s what I want to say: if Starbucks is out of cream for your coffee, if the yogurt shop has run out of your favorite flavor, if the restaurant is a little short-staffed, or if there’s an “out of order” sign on the gas pump … please, take a deep breath and think about how much worse things could be.

These aren’t issues; they’re minor inconveniences. That’s all. And losing your temper or raising your voice does nothing to fix things. Believe me, if it were so, we would have shouted our vacuum back into working order.

And look, I’m guilty of it too. But that customer’s letter got me thinking in a way he never intended. After reading it, I realized how much I didn’t want to be like him. Life’s too short to let the small things eat you up. There’s enough trouble in the world, with or without the vacuums humming at Metro.

Hope this gave you food for thought, Tucson. And please, stay clean and CHEER UP!

--DJ DripDry

Thursday, June 2, 2011

Meet a Metro Owner

The following is a brief story about one of the nicest cowboy-hippies, turned pro-golfer, turned pro car washer, you’ll ever meet. They call him Pee Wee. And yup, we can almost say that with a straight face.

We always said this blog was going to be different. We always said it was about our community, about people. And so for this issue, I figured: why not introduce you to one of us. Why not tell you a little about one of the owners, Craig Celentano, and about his strange journey that ultimately landed him here, wiping down your car at Metro Car Wash.

First off, let’s get this straight: Craig Celentano is Tucson, through and through. He was born in 1958, the youngest of four boys (saddled with the nickname Pee Wee) and raised here in the desert by parents who had fallen in love with Southern Arizona. They loved it so much, in fact, that while Craig was still a teen his father decided it was high-time he and his sons became real-deal, authentic cowboys (the only kind to be). And so with money the Old Man had saved up, they purchased a ranch near Dodge and River – yes it was a real ranch, even though it was in the middle of town – and got down to the business of doing what cowboys do: purchased some horses and a single cow.

The cow’s name was T-Bone. And, as it turns out, T-Bone had a significant impact on young Pee Wee’s life. Primarily, the cow taught him (and his family) that maybe Pee Wee wasn’t quite cut out to be a real-deal ranch hand. After a mishap we don’t need to discuss, T-Bone found himself wondering down River Road at rush hour. Craig is still not sure where the cow wanted to go, but back to the Ranch certainly wasn’t it. When our young cowboy finally did catch up with the beast (lassoed it and at least wrestled it to the side of the road), T-Bone made a stand. It was a stand strong enough that gallant Pee Wee and his horse couldn’t budge him. A truck had to be called in for reinforcements. And as Craig Celentano helped tow T-Bone home behind the bumber (through rush hour traffic, the desert sun beating on his shoulders, horns honking), it gave him the much-needed time to think that, possibly, there was more to his future than cattle ranching.

Lucky for Craig, opportunities presented themselves. Craig’s dad was a local entrepreneur. The family first got into the restaurant business, owning the Frost Tops and then Frontier Drive-ins (for those of you old enough to remember Tucson in the 70’s), then expanded into the self-serve car wash business. The Celentano family was an Italian family with an old-school work ethic. What that meant for the boys was the chance to learn every job (at the restaurant and the wash), to work night and day (when not in school), and to do both with a smile on your face and not much pay (in other words, life as it is today). Craig could have grumbled and whined, but the truth was, even back then, there was something he really began to love about the car wash business.

But car wash careers aren’t often on the minds of high school kids. Craig attended Amphi High, and initially saw himself as a professional baseball player. Who knows what would have transpired, too, if he hadn’t blown out his knee his Freshman Year – in his mind, the only thing stopping the world from seeing another A-Rod. Instead, Craig was forced to find a new sport, something less physical. He picked up a golf club. And surprisingly, he was really good. Craig qualified for State three years in a row, mulled over his future, and went to college at the U of A. He continued to play golf, but hadn’t begun to take it seriously yet. In truth, he wasn’t taking much seriously at the time. This included his education. After two blurry years of college, he was kindly asked to leave the U of A … but hey, it was the 70’s.

So what’s a guy to do? Craig thought it over some more. He decided he needed a change of scenery. He’d grown his hair out. He thought possibly he’d make it big in California, thought maybe he’d outgrown Arizona. Again, who knows what the world might have inherited (Action film star? Philandering governor?), if it weren’t for another unexpected turn of events. This time it was serious. For a young man in California, there was of course the draw of the ocean, the draw of the beach. But while body surfacing one afternoon, Craig took a header into shallow water. It was a fluke accident. And it left him with both a broken back and a broken neck.

Craig is lucky to be alive. At the very least, he should have been paralyzed. But another thing about Craig is his stubbornness. And for whatever reason, he was both lucky enough and stubborn enough to beat the odds. The doctors called his case a miracle (I, on the other hand, tend to think more about the obstinate part); he woke from a coma, worked himself through rehab at Hogue Memorial Hospital in Newport Beach, and after a long recovery was finally released. Not surprisingly, he headed straight back to Tucson. California, he decided, was not for him.

Back home, Craig began working in his family’s car wash business again. It was a job he liked, it fit him; fate was obviously calling. Only, he wasn’t quite ready to give in completely to the car wash gods. He had one more career he needed to try first.

Not long after he returned, Craig was introduced to Don Pooly (a PGA pro and former UA golfer). Craig had never stopped golfing, and Pooly was impressed enough with Craig’s game to help him into Peter Kostis’s Golf Digest School. Craig practiced, became a PGA professional out of Arthur Pack, and entertained aspirations of trying out for the PGA Tour. He spent four years working as a club pro and playing Mini-Tour Events before coming to the conclusion that, while good, he wasn’t good enough to go all the way. That being said, I still wouldn’t bet against him if you end up playing him. Someday, we may have to have a Metro Charity Golf Tournament just to prove my point.

Life’s a funny thing. Sometimes, the thing your best at is right in front of you. You just don’t see it. I sort of think that was the case with Craig. He returned once more to Tucson, to the car wash business. This time, the family’s car wash business was purchased by Blue Coral, a car wash chemical company. Craig was offered a job. It wasn’t a family business anymore, it was a big business. And over the next seventeen years, Craig rolled up his sleeves and dove into the industry with a passion. He lived and breathed car washing. He became Blue Coral’s Vice President of Sales/R&D/Tech Services – a long title, but a fitting one. He traveled all over the world as a car wash expert, selling soap, improving operations, innovating new equipment. In the car wash industry, there are very few people who don’t know the name Celentano. Lucky for Metro (and Tucson), Craig wasn’t quite finished.

Pee Wee, our cowboy with a broken back and killer golf swing, missed the intimacy and sincerity of a family business. His career was going great, but it wasn’t enough. He had a vision of what a car wash should be. He wanted his own business in Tucson. It was a dream that stuck in his head, rattled around but wouldn’t shake loose. He kept his eyes open, waited for an opportunity.

In 2002, Craig finally pulled the trigger. He’d met Sean Storer, an accountant, in the summer of 2000. He’d shared with Sean his idea for what Tucson needed in a car wash, and Sean had agreed. The two formed a partnership, drafted a business plan, and purchased their first Metro Car Wash on Oracle Rd. in August of 2002. The rest, as they say, is history.

And of course, you can still find Craig today, walking around Metro, fixing equipment, rubbing bumpers, talking with customers. He’s kept to his vision of what a quality, locally owned business should look like. The truth is: Craig loves what he does and we think it shows.

Thanks for sticking around to read this, folks. Granted, it may not be a best selling biography. But I do hope it gives you a little glimpse into who Metro is and what we’re about. The next time you’re by, look for Craig and introduce yourself. He’d love to meet you.

Until next time, stay clean my friends!

-DJ DripDry

Tuesday, August 10, 2010

What I've Learned From the Car Wash

I was recently asked how I got into the car wash business. It’s actually a question that get’s brought up frequently. I’ve been in the business, now, for 12 years. I used to be a CPA (a very different life). And people want to know: how did I get from there to here. But as I gave my answer, I realized something: How I got to be a car washer is not nearly as interesting as the lessons I’ve learned since I began washing cars for a living. Maybe it’s this way with any business. But I can assure you, running a car wash could fill a book with Life’s Little Lessons.

So I thought I’d take the time to write down just a few of the things I’ve learned from the car wash. Here’s a very abridged list in no particular order:

Clean cars do make people happier, but most people don't wash their cars regularly.

Out of the 400 customers you see in a day, 398 are wonderful; but it’s the other two you'll talk about over dinner.

People carefully look their car over after a wash, not before; but you have the same chance of winning the lottery as you do of convincing a person a scratch might have already been there (even when we don't have anything that scratches paint and the gash looks curiously like the lingering story of an unhappy shopping cart incident).

Being generous to your employees will break your heart long before it breaks the bank.

Wearing a T-shirt and shorts to work is immeasurably better than wearing a white-collared shirt and a tie. Also related: leaving your job to gamble on starting your own business is one of the scariest, hardest, most draining things you can do; and for the most part, you'll love every minute of it.

It really does mean something to be locally owned and operated.

The better you get at what you do, the dirtier your competition becomes. And while I'm saying that, let me say this also: people, for the most part, are honest; but don't ever be surprised by how dishonorable your competitors can be.

The customer is not always right; but neither is the business.

Immediately taking responsibility for bad service or poor quality can provide you with an opportunity to find a life-long customer (and sometimes a friend).

Don't ever be so arrogant that you won't listen to a complaint or a suggestion; you can always make your business better.

Most of the cars on the road are dirty and most of those people have never heard of Metro Car Wash.

Whatever the temperature is, it's always a lot hotter when you're drying off cars.

Working at a car wash is not a job that gets the opposite sex excited; I'm glad I'm already married.

It rains more often directly over the top of a Metro Car Wash (than other spots in Tucson).

You should never be so busy that you can't take time to talk to your customers ... or your employees.

The boss’s mood, good or bad, is a fast-spreading virus; smiles and frowns are both contagious.

You always have to spend time working at the lowest position to really know what's going on in your business; step out of your office every day.

Compliments from customers never get old; complaints always hurt.

A really good start to building a successful business is getting up early … every day.

I could keep writing folks, but I’ve got to go. There are cars to wash (maybe yours). So until next time, stay clean my friends.

DJ DripDry

Wednesday, August 4, 2010

Letter to the President

Believe me: this is not a political statement. My hope is that our Company would never appear biased. The purpose of this blog, as stated in our very first posting, was to provide readers with a unique perspective regarding our Tucson customers, our employees, and our small business. That being said, we felt some of this information might be enlightening to our President as well. Recently our President has been touring the United States, stopping in to visit small businesses to get a feel for the economy and our struggles on a ground level. I appreciate this endeavor. And to that end, here is a copy of our letter to the White House.

Dear Mr. President:

We are writing to you to provide you with a brief picture of our small business. We appreciate the challenges placed before you and we empathize with you. As a small business in Tucson, AZ, we have our challenges as well. This letter is not a complaint; we have no intention of whining (it’s never done us much good anyway). What this letter is, is an honest and straightforward attempt to provide you with a ground level view of the issues we face, the goals we still have, and the entrepreneurial spirit we refuse to give up. Above all, we want you to know that we still believe in this Country. And we want to make sure that, in at least some small way, we are a part of the efforts aimed at bringing America back to prosperity.

As a little background, let me tell you that my business partner and I own and operate two car washes in Southern Arizona. We have about 60 employees. We do not come from wealthy families, so to achieve the dream of owning our own business we worked and saved until (in 2002) we were able to purchase our first car wash. Since that time, we have put everything into our business to assure we deliver great customer service and an exceptional product. We believe we’re succeeding on these fronts; we wash a lot of cars and have an extremely loyal fan base. We love what we do. And we think it shows to both our customers and our employees.

But working hard and loving what you do isn’t always enough. We’ve gone through (and are still going through) an extremely challenging period. Like so many other businesses, we’re struggling.

I wish that there was one clear problem I could point to. I wish there was one blatant, giant, issue that, if resolved, could get our business back on track. But of course, things are more complicated than that. There isn’t one cause. And there certainly isn’t one, single universal solution (I assume you would understand this more than just about anyone).

In terms of our business, things started down an uncomfortable road with the increase in Minimum Wage. For a car wash, whose Labor accounts for over half of its expenses, this increase created a significant strain. Unfortunately, we had to cut jobs. I don’t necessarily disagree with Minimum Wage increases, but for small businesses, it simply equates to a cost increase that can not be born (at least in the short-term) by the consumer. In other words, you can’t raise your prices to match a Minimum Wage increase, because your customers won’t be your customers anymore. And to add even further weight to our troubles, shortly after this cost increase, the economy began its slide. “Raising prices to cover the increase” never even became an option. We were more concerned about customers continuing to simply drop by. Our product was still a great one, but unemployment, pay cuts, and general fear have a considerable impact on what the public views as a prudent purchase. It is what is. And so cash got short and we went looking for any and all refinancing options in hopes of freeing up working capital and gaining a little bit of breathing room. Sounded like a good idea. Only … I’m sure you can imagine how that turned out.

The truth is: I wake up every morning worrying about whether or not we’re going to make it. I worry about paying my mortgages. I imagine the shame of failure. I think about what a tragedy it would be for a business like ours to go under—not just for me personally, but for the thousands of customers who have come to love us and the 60 employees and their families who depend on us. This fear is real.

But doom and gloom isn’t the real point of this letter. You’re out attempting to get a look at “the ground level” of our economy. I appreciate that. And I think you also need to know that, for all the bad news generated, there is still a lot of heart out here too.

At least where our small business is concerned, here are some of the bright spots I see.

First, these hard times have made us a much better business. In order to survive, we’ve had to re-engineer our entire business model to make it more efficient. When we do come out of this bad economy, we’ll be stronger than ever.

Second, this economy has made us a more generous company. That may sound odd, but it’s true. It is our belief that an economy will prosper only when all areas in the community get their footing. We became concerned about the impact the economy was having on our local charities and not-for-profits. And in an endeavor to help them, we created a fundraising program that is far more proactive than anything we’d done during the “good times.” Our two little car washes are now partnering with (and raising money for) over 20 local and national charity organizations in Tucson. Not only this, but we’ve created our own scholarship program in order to send a high school student (who otherwise wouldn't have had a chance) to go through two years at our local community college (full tuition paid). I mention this, not to brag, but to show you signs of hope. When times get tough, America needs to find its generous spirit—its one of the things that truly makes us great.

Finally, I believe this economy has bettered the relationship between employer and employee. There is no question that our employees seem to value and appreciate their jobs more these days. But likewise, as an employer, we've found ourselves much more involved with our employees too. We’re more empathetic to their financial struggles, because we’re all in the same boat. Furthermore, we know that in order to keep customers, we have to have happy employees to deliver our desired service. And having happy employees requires more than writing a paycheck—it involves listening, partnering, and helping in non-financial ways. As an example, our Company is now offering both free Financial Planning Classes and free English Classes to our employees. We may not be able to provide them with all the financial benefits we’d like to, but we’re also learning there is still a lot we can give. And this translates into mutual appreciation and an improved working environment. Again, it’s better than it was in the “good times.”

I of course have no misconceptions: I realize that it is very, very unlikely you will ever read this. But on the off chance that you do, I’d like to extend an invitation for you to come visit us. We’d love the opportunity to show you, firsthand, the challenges we are facing, as well as the solutions we are implementing. And if we don’t meet, well, know this: Metro Car Wash wishes you the best in your efforts to rebuild this economy. We understand that there is a monumental task set before you, Congress, and the American people. We also know America has always been greatest in the face of trial. For our part, we’re going to keep on fighting at the ground level. We’re going to continue to be inventive, continue to focus on our customers, and continue to strive to be the best business in Southern Arizona.

Respectfully,

Metro Car Wash

Don’t know if he’ll read it, folks. But until next time …

Stay clean my friends.

-DJ DripDry

Wednesday, July 28, 2010

How Tolstoy Helped Our Car Wash

In the last few months I’ve been receiving an unordinary number of compliments on Metro Car Wash. It’s nice to hear; we’ve been working very hard to make our Company better. But of course, like anything that comes together, it takes more than hard work. Hard work has to be directed. I thought I’d take the time on this blog to mention where Metro’s impetus for improving our car washes came from—the unusual place we found direction. For what it’s worth, I think it can be applied to just about any business. And so maybe this can be a help to someone else too.

Curiously enough, Metro’s “business makeover” began with Anna Karenina, the novel by Leo Tolstoy. More specifically, it came after reading another great book, Guns, Germs, and Steel where the author Jared Diamond introduced me to the Anna Karenina Principle.

Anna Karenina begins like this: “Happy families are all alike; every unhappy family is unhappy in its own way.”

The Anna Karenina Principle, based on this opening line, essentially says the following: To have a happy family, everything has to be just about perfect (there has to be love and respect, kids have to be obedient, there’s a good economic income, etc.). But if just one small thing is off, it can take away the entire shot at happiness. In other words, it doesn’t take much to mess things up!

Diamond used this principle to help describe an evolutionary trait. Metro Car Wash adopted the Anna Karenina Principle in a different manner.

We said: All great car washes are alike; every bad car wash is bad in its own way.

What did we mean by this? We decided that for a car wash to be a great business it has to be succeeding in all of the following areas:

§ A Quality Product has to be delivered

§ The product has to have a Value Price

§ Great Customer Service has to be delivered

§ The Facility has to be clean and inviting

§ The Employee Working Environment has to be fun and positive

§ And all of the above has to be accomplished while managing cost

If a car wash falls short in any one of these categories, then it can hurt the entire business. To repeat what I said earlier: it doesn’t take much to mess things up!

But thinking about our business in this manner really gave us direction. We started with that simple list and created a Plan that addressed fixing our business in any area we felt we might be falling short. Of course no one is perfect. And every business knows there is room for improvement. But by simply taking the time to write down everything that has to be in place to be a great business, we found we had a much clearer view of the path we needed to take.

That path, by the way, wasn’t an easy one. Another thing the Anna Karenina Principle did for us was to show us just how far away we were from the Company we wanted to be. It took well over a year before we felt things started coming together … and we’re still not satisfied. But that’s another thing Tolstoy is doing for us: he’s given us a measuring device that we can repeatedly match ourselves to. We see what it takes to be great and we gauge ourselves constantly to see how we’re doing in chasing that goal.

It may not be scientific. And it may not be earth-shattering. But this simple principle has helped us a ton. I hope it might help some of you.

And until next time, stay clean my friends.

DJ DripDry

Tuesday, June 22, 2010

The Customer Isn't Always Right (But You Can Feel Sorry for Them)

One of my least favorite sayings (ever since becoming a business owner) is: “The customer is always right.”

No offence to H. Gordon Selfridge who supposedly coined the phrase, but it really is nonsense. No one is always right. And more importantly, there are actually some very bad customers out there—customers that aren’t only wrong, but whom you really don’t want as your customer at all.

There is a lot that has been written about businesses “firing” their bad customers, of course. And that discussion is nothing new. But in today’s economy, when you’re doing everything possible to bring a customer through the door, it’s a lot harder not to stand there and take it … to actually let the customer always be right. And unfortunately, it feels like there are more and more bad customers every day.

Now I want to be clear: if you are a business delivering poor customer service, or poor quality, you get what you deserve. The consumer market is obviously the very best assessment of your value and you need to always measure this (at Metro we utilize a Secret Shopper Program). If you’re getting consistent complaints about your business, you need to listen to your customers and fix something. This is not what this blog is about. No, what I’m talking about here are the just plain mean, nasty, greedy, ungrateful, rude customers. The ones with a scowl on their face before ever entering your door; the ones a magic genie couldn’t make happy. And let’s face it: they’re a beast of a different color altogether.

The good news, of course, is that these customers are actually few and far between. At Metro, we wash about 800 cars a day—that’s a lot of people’s lives we touch, if only for a few minutes—and almost every one of them is pleasant and appreciative of the service we provide. It’s just that the nasty ones (the ones that do or say things that leave your jaw hanging open in astonishment) are the ones you remember. They’re the ones you go home thinking about; the ones that get in your head and can wreck your day (and then perhaps have a negative impact on the good customers too). These individuals are few in number; they just make deep impressions.

I don’t know that there is a perfect way to handle them, btw. I just know that they will inevitably cross your path. And for what it’s worth, here’s what I do to keep myself sane:

First, I really do try to see the logic or the sense in what they’re saying. I listen to them intently and see if maybe we’ve done something wrong. If we’re not (wrong), and they’re just being rude and unreasonable, I calmly take a step back and remind myself of something my wife once told me: “When you see someone that’s mean and bad-tempered, there’s a reason. Someone’s making their life hard. Someone’s hurting them. It may be a very bad day, or it may even be a very hard life. You just happen to be the one they’re taking it out on.”

I like the sense in that. It doesn't ever make their actions justified, but it puts things into perspective. For me, it allows me to let them escape from my day (and my life) without leaving too much of a negative mark. I feel sorry for them. I feel sorry for whatever story lies underneath their nasty demeanor. And with this hurting economy, those bad stories are only getting more common.

Last weekend, a man with a scowl on his face walked up to me and my manager as we were talking. He pointed at his car that was in a Detail Bay for a hand wax; then he pointed a meaty finger in our faces. He said (and I quote): “No one’s started waxing my car yet! I’m a cop. If you don’t get someone working on that car, I’ll make one call and this business will be !@%*# up!”

I wish I was making that up. I’m not (although I do want to say we wash the cars of several great police officers who have become our friends).

In shock, we looked over to the car. What the customer couldn’t see was that one of my best workers (also my shortest employee) was just finishing the wax on the opposite side of his car. My manager pointed this out to the customer. In response, the customer said: “Oh. I didn’t see.” And that was it. Not a hint of an apology. He just turned away and continued to scowl.

As my manager and I backed away, I could see my manager was upset. And he had a right to be. The guy had just accused us of something that wasn’t true, he had threatened us, and neither of those things seemed to matter to him. Inside the lobby, we found our cashier a little flustered. She described the same man; she said he’d been rude and short to the point where she’d felt uncomfortable. Obviously, this was a nasty customer. And unfortunately, he had gotten into the heads of my employees.

I told them both to shake it off. I quoted my wife. I told them to enjoy their day. Whatever was behind that guy’s attitude was awfully sad. I told them not to be bothered by him; just feel sorry for him. And then I told them to be thankful they didn’t have anything that bad hanging around their neck.

It may not be a perfect solution. But really, what else are you going to do? My advice: get them out of your head as quickly as you can. Don’t let a rotten customer pass their mood on to you. Smile. Go shake the hand of a good customer and then thank them for their business. Slap an employee on the back. Roll your shoulders and be grateful. You’ll be surprised how quickly you get your mojo back.

Stay clean my friends (and happy).

--DJ DripDry